Crane on DART.

Filed in Delaware by on July 17, 2012

I wonder if I am just noticing them or if these ads on DART buses are a new phenomena for Mitch Crane’s campaign. Bravo!

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  1. mediawatch says:

    I saw two of them on the side of the same bus yesterday. That sort of redundancy can kill an ad budget without expanding your reach. His ad buyer might want to check that out.

  2. Yeah. Let DART know that two signs on the same bus do not equal two signs. Sorta reverse synergy.

  3. cassandra m says:

    I think I’ve been seeing his signs for a couple of weeks — they are also on the Wilmington Trolley circulator buses, nice job!

  4. socialistic ben says:

    Ive seen KWS ads on buses too. Her’s look a lot cheaper.

  5. hmm says:

    No offense, but this is a horrible waste of his money. Untargeted advertising with no metrics, from a campaign with a very tight budget. It may help marginally with name rec, but still a disappointing buy.

  6. PainesMe says:

    I’ll never understand that fascination with signs.