What a public relations disaster. You’d think Komen would have a better spokeswoman, but alas…
“Well, let me just for the record tell you, Karen did not have anything to do with this decision,” Brinker responded. “This was decided at the board level and also by our mission, Andrea.” Binker said that the decision was based on rejiggering the grant program to expand help for women. “Everything that we get up and do every day is about the mission, to provide women, vulnerable populations, with care, treatment, and screening.” This explanation omits the one given Tuesday, when the organization attributed the decision to the fact that Planned Parenthood was under investigation by Congress and they would no longer give grants to organizations under governmental investigation. Throughout the interview, Brinker denied any political motivation.
The video is painful to watch. Binker is completely unbelievable. And this story is exploding. Everywhere.
My prediction: This is not going to end well for the Komen brand.
Tags: Susan G. Komen